Project Proposal

Prepared for Heidi

👋🏻 Hey Heidi!

thanks for your consideration to work with me!

​I'm so grateful that you're considering having me along for the ride to guide you and cheer you on along the way. I'm also more excited about the possibility of us working together to level up your business using a more flexible retainer structure.

The goal of this proposal is to make sure our values align and that you’ll be satisfied with the work we’ve done together.

Heidi's Challenges

Based on our call, you'd like to level up your business game by:

• Update your HA & Co website to use Shopify's Online Store 2.0 features

• Select a theme compatible with Online Store 2.0 and your long-term goals for your business

• Flesh out your Home Page to better tell your story

• Showcase your past work with a gorgeous, mobile-friendly gallery page

Ready to level up in your business?

I like to think of projects with clients are more like an adventure.On this adventure, we tap into your expertise as a business owner, creative spirit, and empathetic human being. I'll serve as your "helpfun"* guide through all the tech, best practices, and industry stuff, not only setting things up for you, but teaching you how to use the tech in the method you learn best.

My goal for you:
is to feel confident and excited to send people to your website, and to give you the tools and tutorials for you to be able to adjust your content or your strategy down the road.

*Fun Fact:

a client sent me a review after working together, describing me as "helpfun." It was initially a typo, but the client opted to keep it in because they felt it described their experience when working with me.

Adventure Awaits!

aka what to expect when working with me

Ecommerce Arcade was founded to not only level-up the experiences of business owners like you, but also to utilize my own decade-long experience as a creative product-based business owner. That's why I tend to work differently than other agencies or freelancers. Here's what you can expect when working together with me:


I'm a huge believer in creating safe and supportive spaces for learning and collaboration.

You're a creative person, too, and I want to make sure we are honoring your creativity in a way that works beautifully with industry standards.

However, if there are things that I don't recommend based on best practices, I'll be sure to not only tell you the what, but also the why.


I love teaching folks that they are capable of harnessing the very tech that may have frustrated them in the past.

When working together, please know there is no such thing as a stupid question, and there is no shame in asking the same question multiple times.

Everyone learns differently, and you'll receive tutorials that cater to your own style of learning (i.e., video, written, captions on video, etc.).


AKA getting stuff done! Doing the work! Rolling up our sleeves--you name it.

Many clients I work with are capable of getting their website set up and launched, but they are already carrying a lot in their businesses.

You already know how important a website is for your business, and I'm happy to lighten your load and get this project across the finish line with you.

Heidi, Here's How We Roll

While we'll be working together to build and launch your project. We'll be working a little differently than how I conduct projects with clients- instead of milestones and a scope of work as our guide, we'll be using time as our guide. Here's what you need to know about how this will work:


You'll be invited to your own private Retainer Hub in Taskade, and if I need content or preferences to design or set up anything we're working on, you might see a request from Content Snare- and you'll be provided tutorials walking you through getting set up and how to use each tool. 

Retainer Details

Your retainer is for a three-month timeframe, with an allocation of 5 hours each month. If requested work is close to exceeding the monthly allocated hours, I'll notify you in writing and will only proceed beyond the monthly allocated hours if you approve adding more time in writing. Once the overage occurs, it will be billed at $100/hour, and will be invoiced separately for any additional hours.

If the total hours for the month is under the monthly allocated hours, Holly will roll the extra time into the following month. The extra time will expire at the end of the month in which the extra time was rolled into.

Retainer check-in/renewals/non-renewals

We'll check in close to the end of the three-month retainer to see if we'd still like to continue working together, and adjusting hours/length of retainer based on goals, time, and budget. If you decide to end the retainer relationship at the end of the three-month timeframe, any hours rolled over from the previous month will expire at the end of the retainer relationship.

Turnaround time expectations

While working on any projects or tasks established during the retainer, I'm able to quickly complete the work if I have as much information up front- this can range from preferences, content including copy and photography, and I'll do my best to request what is specifically needed on your end, including any tutorials if needed. 

The majority of projects that end up delayed or paused are waiting on content or information from clients. This is why I request content and preferences are submitted first- once I have all the information I need, I can complete your project so much quicker! 

Ready to rock & roll?

⚡️ If everything looks good, click "Add to Cart" on the Retainer product below, and proceed to checkout to finish setting up your Retainer project.

⚡️ Once you complete your Retainer order, you'll be sent a project agreement to review and sign. Upon completion of your agreement, you'll receive an email containing info on getting access to the tools we'll use throughout this project.

Questions? Let me know!