Prepared for All the Restaurants
thanks for your consideration to work with me!
You can consider your website to be the "storefront" for your business online, and doing the work to make your website reflect your brand and your business can be daunting sometimes.
Regardless if you love or loathe technology, you're already making an effort to improve your efforts, so go you!!
I'm so grateful that you're considering having me along for the ride to guide you and cheer you on along the way.
The goal of this proposal is to make sure our values align and that you’ll be satisfied with the work we’ve done together.
Based on our call together, you'd like to level up your business game by:
• Updating your website to a theme that supports Shopify's Online Store 2.0 ecosystem
• Streamline your purchase funnel and make it easier for customers to buy prints
• Offer framed and canvas options for your prints
• Streamline workflows (commissions, customer service, fulfillment and shipping)
• Offer ways to "surprise and delight" your customers with possible volume discounts, notes for signed editions, etc.
I like to think of projects with clients are more like an adventure.
On this adventure, we tap into your expertise as a business owner, creative spirit, and empathetic human being. I'll serve as your "helpfun"* guide through all the tech, best practices, and industry stuff, not only setting things up for you, but teaching you how to use the tech in the method you learn best.
My goal for you:
is to feel confident and excited to send people to your website, and to give you the tools and tutorials for you to be able to adjust your content or your strategy down the road.
aka what to expect when working with me
Ecommerce Arcade was founded to not only level-up the experiences of business owners like you, but also to utilize my own decade-long experience as a creative product-based business owner. That's why I tend to work differently than other agencies or freelancers. Here's what you can expect when working together with me:
I'm a huge believer in creating safe and supportive spaces for learning and collaboration.
You're a creative person, too, and I want to make sure we are honoring your creativity in a way that works beautifully with industry standards.
However, if there are things that I don't recommend based on best practices, I'll be sure to not only tell you the what, but also the why.
I love teaching folks that they are capable of harnessing the very tech that may have frustrated them in the past.
When working together, please know there is no such thing as a stupid question, and there is no shame in asking the same question multiple times.
Everyone learns differently, and you'll receive tutorials that cater to your own style of learning (i.e., video, written, captions on video, etc.).
AKA getting stuff done! Doing the work! Rolling up our sleeves--you name it.
Many clients I work with are capable of getting their website set up and launched, but they are already carrying a lot in their businesses.
You already know how important a website is for your business, and I'm happy to lighten your load and get this project across the finish line with you.
While we'll be working together to build and launch your project, here's what you need to know about the experience:
You'll be invited to your own private Project Hub in Taskade, and you'll work on submitting content and preferences via forms in Content Snare- and you'll be provided tutorials walking you through getting set up and how to use each tool.
You'll be providing all the content, assets, information, and preferences for your project, and you'll have tutorials guiding you along the way in your Taskade project.
You might be wondering why you have assignments to provide content, assets, etc. for your website when you have a live website already. I find it's an ideal time to review your existing content to remove the items that no longer serve you or are outdated, as well as create new content for the things that are new or have changed in your business.
If you have a question or get stuck or need clarity, you'll be able to message me one on one through Taskade. You'll receive a quicker response than email!
I'll be reviewing your assignments as your submit them and checking in with you periodically to help support you while you complete the assignments.
Once you've completed all your assignments, we'll hop on a call and switch gears to design and development, aka the fun part!
Your project completion timeline will be dependent on how quickly and thoroughly you complete the required assignments in your project.
Typically it takes clients anywhere from 2 weeks to a month to complete their assignments, so be sure to schedule time for yourself to work on this. You'll have tutorials and guidance the entire way through your assignments, and if you get stuck or have questions, you'll be able to message me through Taskade for quick answers.
Once your assignments are done, I'll roll up my sleeves and get to work. You'll even be able to set a response cadence that will work with your current bandwidth- this can affect your eventual launch date, but I like to give clients the option to go quicker or slower so they can ensure they've got enough time to not only respond to updates from me, but also so, you know, they can live their lives and run their businesses.
The majority of projects that end up delayed or paused are waiting on content or information from clients. This is why I request content and preferences are submitted first- once I have all the information I need, I can complete your project so much quicker!
If you're worried you might not have a moment to adjust any information before launch, fret not-- there's a plan for that:
We can't call this a creative collaboration without the best part: you! To make this project reflect your business and goals, there will be some homework involved. Don't worry, there will be tutorials and prompts guiding you through this process- no blank screens here:
• Welcome Survey
• Business Details Survey
• Ideal Customer Exercise
• The Heart of Your Business Questionnaire
• Setup or grant access to your Google Analytics account
• Online Store Preferences
• Image Optimization Tutorial
• Brand Identity Assets
• Typography Preferences
• Product Photography
• Hero/Lifestyle Photography
• About Page Photography
• Home Page Copywriting
• About Page Copywriting
• Shipping Details Survey (if needed)
• Policies Preferences (if needed)
• App Preferences
--Tara Faughnan, Quilt Designer
Here's a detailed breakdown of what we'll be accomplishing together:
• Private project managment platform access for questions and quick communication
• Source a variety of Shopify themes based on your goals for the website and for optimization purposes
• Implement selected Shopify theme for the site (the theme you select will either be added to the project invoice or you can opt to pay for it yourself).
• Integration of brand identity throughout Shopify theme- this includes logo, typography, colors, etc.
• Craft an intelligent and effective information and content architecture
• Draft custom navigation/menus with conversion rate optimization in mind
• Home Page design and content strategy, including sections, reviews, and Instagram app integration (if needed)
• Collection Page design and configuration, including setup of up to five different collection page templates
• Collection page description writing/guidance (this helps with SEO)
• Product Page design and configuration, including setup of up to five different product page templates
• Setup or adjustment of up to 20 products (includes tutorial so you can create/adjust remaining products)
• Tutorial of alt text for product images (accessibility and SEO)
• Integration and configuration of Search & Discovery app (aka your filters)
• Data cleanup and addition of metafields within your product and collection assortment (for filtering purposes)
• Integration of product reviews app
• Integration of Instagram feed app
• Research to find an app that can offer volume discounts at the variant level
• Integration and configuration of discount app
• Integration of a product options app (variants, note)
• Research to find a solution for gift sheet PDF (in the event the current setup is not compatible with the new theme)
• Social media integration
• Design and content strategy for the following pages (in addition to Home, About, Product Detail, and Collection Pages):
- Charity Work
- Testimonials
- Press
- Contact
- Commission/Request Form
- 3 Book Pages
- FAQ
• Newsletter platform integration
• Store checkout customization
• Option to opt into terms management via Termageddon, or guidance on boilerplate Privacy Policy, Terms of Service, returns/shipping pages, GDPR
• Shipping rate setup guidance
• Regular status updates based on your selected cadence
• 1 hour Zoom screenshare (recorded) walking you though your Shopify theme customizer
• Video tutorials covering:
- Google Analytics
- Image optimization
- Photography
- Product categories
- Product setup
- Guidance on Hero photography, About Page photography
- Guidance on Home Page copywriting, About page copywriting
- Payment preferences and tax resources
- Shipping setup and strategy
- Any apps or special configurations
• Launch support call and post-launch adjustments and redirects (if needed)
• 30 days of post-launch support OR 3 30-minute support calls over the course of three months
• Option to enroll in continuing support retainer package
This is what I'll be making and delivering to you at the end of this project
In exchange for payment of the price outlined below, I will create and deliver the following items:
Shopify account setup and optimization
• 1 branded, customized and optimized Shopify theme for All The Restaurants
Tutorials and Guides
•See Scope of Work for specific tutorial line items
The theme setup for the site will be using a pre-coded Shopify theme and configuring it as much as possible to match your brand identity and to follow current website UX best practices.
A thorough mobile review is included, and the theme will be set up and configured for an optimal experience, no matter the device screen size.
Keep in mind that Holly is not a developer and is knowledgeable of only a little bit of HTML and JavaScript. There may be some features or requests where a developer would need to be hired to implement; this is usually on a case-by-case basis. If the case of hiring a developer is desired, it will be discussed with you first, and the tasks involved to set up this workflow may occur post-launch. This work will be billed hourly and would be outside the scope of work and project invoicing totals.
Website analysis, Shopify theme curation, theme setup, design, configuration, optimization, development, tutorials, and everything in the above Scope of Work unless specified.
$9000
Add copywriting to your scope of work and I will take care of writing the copy for your Home Page, About Page, up to five Collection pages, and up to five Product descriptions.
$750
A set amount of dedicated hours (5 hours per month) to work on anything you need for your website, email, or brand identity.
This could include streamlining your commissions workflow, or setting up a print on demand provider that integrates with Shopify, or even setting up automations in Klaviyo.
This package is only offered to existing clients, and the retainer can be booked anytime (pending workload availability).
Get one month on the house if you add this package with your signed and accepted proposal.
$1500
(normally $2250)
⚡️ Take your time to review the proposed scope of work, timeline, and project package options
⚡️ If everything looks good, select the options and add-ons below, then sign this proposal below by typing your name and clicking "Submit.".
⚡️ Once you sign this proposal, you'll be sent a project agreement and invoice. Upon completion of your agreement and invoice, you'll receive an email containing info on getting access to the tools we'll use throughout this project.
Questions? Let me know!
