Prepared for Liana | OASIS Leadership Network
thanks for your consideration to work with me!
I'm so grateful that you're considering having me along for the ride to guide you and cheer you on along the way. I'm also more excited about the possibility of us working together to level up your business.
The goal of this proposal is to make sure our values align and that you’ll be satisfied with the work we’ve done together.
Based on our call together, you'd like to level up your business game by:
• Implement your fresh brand identity throughout all facets of your business- from the website to email templates
• Incorporate more graphics/illustration throughout website
• Research, select, and migrate to the best CRM/Email Service Provider that supports your overall business goals
• Design email template with flexibility to mix and match branded components in automations and campaigns
• Set up email automations to reduce manual work and offer targeted connection points to your audience
I like to think of projects with clients are more like an adventure.
On this adventure, we tap into your expertise as a business owner, creative spirit, and empathetic human being. I'll serve as your "helpfun"* guide through all the tech, best practices, and industry stuff, not only setting things up for you, but teaching you how to use the tech in the method you learn best.
My goal for you:
is to feel confident and excited to send people to your website, and to give you the tools and tutorials for you to be able to adjust your content or your strategy down the road.
aka what to expect when working with me
Ecommerce Arcade was founded to not only level-up the experiences of business owners like you, but also to utilize my own decade-long experience as a creative product-based business owner. That's why I tend to work differently than other agencies or freelancers. Here's what you can expect when working together with me:
I'm a huge believer in creating safe and supportive spaces for learning and collaboration.
You're a creative person, too, and I want to make sure we are honoring your creativity in a way that works beautifully with industry standards.
However, if there are things that I don't recommend based on best practices, I'll be sure to not only tell you the what, but also the why.
I love teaching folks that they are capable of harnessing the very tech that may have frustrated them in the past.
When working together, please know there is no such thing as a stupid question, and there is no shame in asking the same question multiple times.
Everyone learns differently, and you'll receive tutorials that cater to your own style of learning (i.e., video, written, captions on video, etc.).
AKA getting stuff done! Doing the work! Rolling up our sleeves--you name it.
Many clients I work with are capable of getting their website set up and launched, but they are already carrying a lot in their businesses.
You already know how important a website is for your business, and I'm happy to lighten your load and get this project across the finish line with you.
While we'll be working together to build and launch your project. Here's what you need to know about how this will work:
You'll be invited to your own private Project Hub in Taskade, and if I need content or preferences to design or set up anything we're working on, you might see a request from Content Snare- and you'll be provided tutorials walking you through getting set up and how to use each tool.
Your project is a consulting/art direction/design hybrid with the end goal being you have an established CRM/ESP and brand assets have been implemented on both your website and for all email marketing.
Project check-in
We'll schedule regular check in calls that will be closer to a "working" meeting- we'll walk through things in your ESP together, saving time from having to do back and forth correspondence.
While working on any projects or tasks established during your project, I'm able to quickly complete the work if I have as much information up front- this can range from preferences, content including copy and photography, and I'll do my best to request what is specifically needed on your end, including any tutorials if needed.
The majority of projects that end up delayed or paused are waiting on content or information from clients. This is why I request content and preferences are submitted first- once I have all the information I need, I can complete your project so much quicker!
We can't call this a creative collaboration without the best part: you! To make this project reflect your business and goals, there will be some homework involved. Don't worry, there will be tutorials and prompts guiding you through this process- no blank screens here:
• Welcome Survey
• Business Details Survey
• Email Marketing Questionnaire
• Grant access to current ESP
• Image Optimization Tutorial
• Brand Identity Assets
• Template Design Preferences
• Popup Preferences
• Lead Magnet Preferences
• Copywriting or answer Copywriting Prompts
• Review tutorials
• Review + adjust automated emails
• Warmup of your new ESP account
• Sending campaigns
This is what I'll be making and delivering to you at the end of this project
In exchange for payment of the price outlined below, I will create and deliver the following items:
Website art direction and implementation
• Updated and branded WordPress theme for OASIS Leadership Network
• Research session(s) and a list of graphic assets or artists you can use throughout your website and email
Consulting, strategy, and implementation for a new CRM/ESP
•Research sessions and information covering various potential platforms
•Consulting sessions to help guide you through the selection process for a CRM/ESP
•Migration of list and segments from Flodesk to new ESP
•Setup and integration of new ESP to website*
•Customized, branded email template
•Construction and optimization of Klaviyo Automations
•Segments tailored to your business and audience(s)
•Tutorials and Guides
* The details of an integration with Wordpress are dependent on the capabilities of the selected CRM/ESP
WEBSITE + EMAIL
The design and development for your site will be using your existing theme and any builder plugins to implement your brand identity.
A thorough mobile review is included, and the website will be set up and customized for an optimal experience, no matter the device screen size.
Keep in mind that Holly is not a developer and is knowledgeable of only a little bit of HTML, CSS, and JavaScript. There may be some features or requests where a developer would need to be hired to implement; this is usually on a case-by-case basis. If the case of hiring a developer is desired, it will be discussed with and approved by you first. This work will be billed hourly and would be outside the scope of work and project invoicing totals.
Art Direction throughout the update of your website to implement your branding and assets, as well as direction and guidance for your email migration.
Research and sourcing of cohesive graphic assets for use on your website and emails (in lieu of stock photos).
Consulting and research to support the decision-making process for your new ESP/CRM.
$2000
Add copywriting to your scope of work and I'll take care of writing up to 12 automated emails in the voice of your brand.
$1000
Comprehensive email template design, automation builds and implementation, customized segments, signup form design, account warmup assistance, campaign support and deliverability consulting.
$4000
⚡️ Take your time to review the proposed scope of work, timeline, and project package options
⚡️ If everything looks good, select the options and add-ons below, then sign this proposal below by typing your name and clicking "Submit.".
⚡️ Once you sign this proposal, you'll be sent a project agreement and invoice. Upon completion of your agreement and invoice, you'll receive an email containing info on getting access to the tools we'll use throughout this project.
Questions? Let me know!
