Prepared for Teresa Coates | Crinkle Dreams Studio
thanks for your consideration to work with me!
You can consider your website to be the "storefront" for your business online, and doing the work to make your website reflect your brand and your business can be daunting sometimes.
Email marketing might be one of your favorite ways to communicate with your audience...or maybe it's not.
Regardless if you love or loathe working on your website or doing email marketing, you're already making an effort to improve your efforts, so go you!
I'm so grateful that you're considering having me along for the ride to guide you and cheer you on along the way.
The goal of this proposal is to make sure our values align and that you’ll be satisfied with the work we’ve done together.
Based on our call a few weeks ago, you'd like to level up your business game by:
• Have the ability to sell your products and have your blog in the same place, and on the same platform
• Have a flexible online home- one where you can configure and create different experiences for your audience, whether you're doing a sewalong or launching a new product
• Set up your email marketing that will match and complement your brand identity and website
• Leverage the power of email automations to cultivate your relationship with your email subscribers
I like to think of projects with clients are more like an adventure.
On this adventure, we tap into your expertise as a business owner, creative spirit, and empathetic human being. I'll serve as your "helpfun"* guide through all the tech, best practices, and industry stuff, not only setting things up for you, but teaching you how to use the tech in the method you learn best.
My goal for you:
is to feel confident and excited to send people to your website, and to give you the tools and tutorials for you to be able to adjust your content or your strategy down the road.
aka what to expect when working with me
Ecommerce Arcade was founded to not only level-up the experiences of business owners like you, but also to utilize my own decade-long experience as a creative product-based business owner. That's why I tend to work differently than other agencies or freelancers. Here's what you can expect when working together with me:
I'm a huge believer in creating safe and supportive spaces for learning and collaboration.
You're a creative person, too, and I want to make sure we are honoring your creativity in a way that works beautifully with industry standards.
However, if there are things that I don't recommend based on best practices, I'll be sure to not only tell you the what, but also the why.
I love teaching folks that they are capable of harnessing the very tech that may have frustrated them in the past.
When working together, please know there is no such thing as a stupid question, and there is no shame in asking the same question multiple times.
Everyone learns differently, and you'll receive tutorials that cater to your own style of learning (i.e., video, written, captions on video, etc.).
AKA getting stuff done! Doing the work! Rolling up our sleeves--you name it.
Many clients I work with are capable of getting their website set up and launched, but they are already carrying a lot in their businesses.
You already know how important a website is for your business, and I'm happy to lighten your load and get this project across the finish line with you.
While we'll be working together to build and launch your project, here's what you need to know about the experience:
You'll be invited to your own private Homework Hub in Taskade, and you'll receive content requests and preferences forms via Content Snare- and you'll be provided tutorials walking you through getting set up and how to use each tool.
You'll be providing all the content, assets, information, and preferences for your project, and you'll have tutorials guiding you along the way in your Taskade project.
If you have a question or get stuck or need clarity, you'll be able to message me one on one through Taskade. You'll receive a quicker response than email!
I'll be checking in with you periodically to help support you while you complete the assignments in your Taskade project.
Your project completion timeline will be dependent on how quickly and thoroughly you complete the required assignments in your project.
Typically it takes clients anywhere from 2 weeks to a month to complete their homework, so be sure to schedule time for yourself to work on this. You'll have tutorials and guidance the entire way through your assignments, and if you get stuck or have questions, you'll be able to message me through Taskade for quick answers.
The majority of projects that end up delayed or paused are waiting on content or information from clients. This is why I request content and preferences are submitted first- once I have all the information I need, I can complete your project so much quicker!
If you're worried you might not have a moment to adjust any information before launch, fret not-- there's a plan for that:
We can't call this a creative collaboration without the best part: you! To make this project reflect your business and goals, there will be some homework involved. Don't worry, there will be tutorials and prompts guiding you through this process- no blank screens here:
• Welcome Survey
• Business Details Survey
• Setup or access to your Google Analytics account
• Online Store Preferences
• Image Optimization Tutorial
• Brand Identity Assets
• Typography Preferences
• Product Categories Survey
• Product Spreadsheet or setting up products
• Product Photography
• Hero/Lifestyle Photography
• About Page Photography
• Home Page Copywriting
• About Page Copywriting
• Blog Preferences
• Migration and cleanup of blog posts
• Shipping Details Survey
• Payment Preferences Survey
• Taxes Information
• Policies Preferences
• App Preferences
• Email Marketing Questionnaire
• Grant access to current ESP
• Email Template Design Preferences
• Popup Preferences
• Lead Magnet Preferences
• Copywriting or answer Copywriting Prompts
• Review tutorials
• Review + adjust Klaviyo Flow emails
• Warmup of your new Klaviyo account
• Sending campaigns
--Tara Faughnan
QUILT DESIGNER
Here's a detailed breakdown of what we'll be accomplishing together:
• Google Analytics setup with GA4
• Private Taskade project hub for questions and quick communication
• Source a variety of Shopify themes based on Teresa's goals for the website and for optimization purposes
• Implement selected Shopify theme for the site (the theme you select will either be added to the project invoice or you can opt to pay for it yourself).
• Integration of brand identity throughout Shopify theme- this includes logo, typography, colors, etc.
• Craft an intelligent and effective information and content architecture
• Draft custom navigation/menus with conversion rate optimization in mind
• Home Page setup, including sections, reviews, and Instagram app integration
• Collection Page customization, including setup of up to five different collection page templates
• Collection page description writing/guidance (this helps with SEO)
• Product Page customization, including setup of up to five different product page templates
• Setup of up to 20 products
• Tutorial of alt text for product images (accessibility and SEO)
• Integration of product reviews app
• Integration of Instagram feed app
• Integration of Digital Downloads app
• Social media integration
• Setup of Google Sales Channel
• Setup of Pinterest Sales Channel
• Setup of Shopify POS
• Setup of up to 7 information pages (About, Contact, FAQ, Workshops/Lectures, Supply List, Fave Shops, etc.)
• Setup of up to 3 blogs and assistance with post migration (Main blog, Tutorials, Sew Together Tuesday)
• Newsletter platform integration
• Store checkout customization
• Guidance on boilerplate Privacy Policy, Terms of Service, returns/shipping pages, GDPR, and CCPA
• Shipping rate setup guidance
• Weekly status updates
• 1 hour Zoom screenshare (recorded) walking you through your Shopify admin account
• 1 hour Zoom screenshare (recorded) walking you though your Shopify theme customizer
• Video tutorials covering:
- Google Analytics
- Image optimization
- Photography
- Product categories
- Product setup
- Guidance on Hero photography, About Page photography
- Guidance on Home Page copywriting, About page copywriting
- Payment preferences and tax resources
- Shipping setup and strategy
• Launch and domain support
• 30 days of post-launch support OR 3 30-minute support calls over the course of three months
• Option to enroll in continuing support retainer package
• IG Live launch announcement option
• Other goodies to support you throughout this adventure!
• Klaviyo account setup
• Shopify integration with Klaviyo
• Template design
• Copywriting support
• Setup of basic automations, including: Welcome Series, Abandoned Cart Series, and Browse Abandonment
• Migration of current subscribers and data from current platform, including engagement data
• Setup of basic segments
• Setup of customized segments, including warmup period campaign segments
• Segments tutorial
• Sending Strategy Guide for 1 month of email campaigns
• Product data feed setup
• Popup design and integration
• Preference page customization and Signup page customization
• Zoom screenshare calls walking you through your Klaviyo account, customized template, etc.
• Video tutorials covering your Klaviyo template and automated Flows (or in the method you learn best)
• Deliverability Watchdog period of 1 month to ensure you maintain your sender reputation
• 30 days post-launch support via Taskade
• Option to enroll in continuing support retainer package
• IG Live launch announcement option
• Other goodies to support you throughout this adventure!
This is what I'll be making and delivering to you at the end of this project
In exchange for payment of the price outlined below, I will create and deliver the following items:
Shopify account setup and optimization
• 1 customized and optimized Shopify theme for Teresa
Tutorials and Guides
•See Scope of Work for specific tutorial line items
--
Customized, branded Klaviyo template
- 1 Main Template, 1 Simple Template
- See Scope of Work for specific line items
Customized, branded popup design
Construction and optimization of Klaviyo Automations
- See Scope of Work for specific line items
Segments tailored to your brand and needs
Tutorials and Guides
- See Scope of Work for specific line items
THEME SETUP
The theme setup for the site will be using a pre-coded Shopify theme and customizing it as much as possible to match your brand identity and follow website optimization better practices.
A thorough mobile review is included, and the theme will be set up and customized for an optimal experience, no matter the device screen size.
Keep in mind that Holly is not a developer and is knowledgeable of only a little bit of HTML and JavaScript. There may be some features or requests where a developer would need to be hired to implement; this is usually on a case-by-case basis. If the case of hiring a developer is desired, it will be discussed with you first, and the tasks involved to set up this workflow may occur post-launch. This work will be billed hourly and would be outside the scope of work and project invoicing totals.
Website analysis, Shopify theme curation, theme setup, design, customization, optimization, development, tutorials, and everything in the above Scope of Work unless specified.
$6000
Template design, automation builds and implementation, and everything in the Klaviyo section of the Scope of Work.
$3000
Add copywriting to your scope of work and I will take care of writing the copy for your Home Page, About Page, up to five Collection pages, and up to five Product descriptions.
$500
Add copywriting to your Klaviyo scope of work and I'll take care of writing your Welcome Series (5-7 emails), Browse Abandonment (1 email), Abandoned Cart (2 emails), and Customer Thank You automated emails (3 emails).
$1000
⚡️ Take your time to review the proposed scope of work, timeline, and project package options
⚡️ If everything looks good, select the options and add-ons below, then sign this proposal below by typing your name and clicking "Submit.".
⚡️ Once you sign this proposal, you'll be sent a project agreement and invoice. Upon completion of your agreement and invoice, you'll receive an email containing info on getting access to the tools we'll use throughout this project.
Questions? Let me know!
