Natalie Pariano of NatterDoodle didn't need coaxing to market her business, which is the opposite of what I usually end up doing with many creative clients. Her business was at the stage where she was regularly marketing her business, but it was tough to tell if those efforts were actually making her money.
We chatted for a hot second at Craftcation, and then we connected after the magical conference dust settled and got to work.
THE BEFORE: A PRETTY EMAIL PLATFORM
(but lack of data)
Plus: you can create pretty email templates. I'd call that a win-win.
We initially opted to approach Natalie's move to Klaviyo as a VIP Day but guess what- LIFE happened- for both of us, so we ended up splitting the VIP Day in two over the course of a month, and it all worked out.
Natalie breezed through the Homework Hub I set up in Notion, and then I got to work on setting up her Klaviyo account, integrating her Shopify store, and designing her shiny new email template.
I also designed a popup, and used that beautiful new template to design her Welcome Series, Abandoned Cart, Browse Abandonment, Customer Thank You, and Bday Flows. Check out some of our email adventure below!