You've heard the saying, "The cobbler's son has no shoes," right? If you're not familiar with it, it's an old proverb that means the people or things closest to us go neglected as we focus on the needs of others.
And I imagine you've felt it happen time and time again in your own business.
I know I'm not the only one who feels like that damn cobbler when it comes to something important in your business (like your website).
While I am so proud that this website is now live, designing and creating the website for Ecommerce Arcade was the toughest thing I did last year...and it took more time than I thought it would. And I even enlisted help so I could launch the dang thing already- I hired a kickass copywriter and discovered a game-changing Shopify appª, which definitely helped, but...
I can design and build a Shopify website in a day (yes, really!), but my own website? I got into Perfectionism Procrastination Mode, and focused on OPP (Other People's Priorities, H/T to Charlie Gilkey of Productive Flourishing).
It's something we've all done. We react to emails from other people instead of working on something in our business that could have long-term benefits. We think about what we're going to post to Instagram this week (or right now), instead of crafting a marketing strategy that plans ahead and doesn't take hours at a time.
So what's something you can do for you and your business? Is it doing some strategic planning or updating your email welcome sequence? Or is it experimenting with actual days off where you block out your calendar, and don't set foot in your studio at all on those days?
I'll go ahead and share mine: last year I managed to craft a Homework Hub in Notion that included gamification, prompts, and clients seemed to blaze through their assignments using it.
Then something happened to where clients couldn't tag me, and I wasn't getting notified of any activity (despite clients finishing their homework!), so I've been moving all client homework templates to a different platform.
This takes up a LOT of time, as I'm also reviewing tutorials and prompts and adjusting based on current practices, making things more clear for clients, etc. But it's one of those things that is super important to me, and if I don't carve out the time to do it, I'll be scrambling to get the next assignment to my clients, which could result in a less than stellar experience for them. And that's not how I roll.
What's one thing you can work on this week for your business that is essentially the equivalent of crafting your own shoes? I'd love to hear about your plans, but only if you're comfortable with sharing. If you'd like to share, you can comment below or shoot me a note.
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