Prepared for Co-Create Studio
thanks for your consideration to work with me!
Your brand identity has the ability to be the perfect bridge between your business and your target customer.
You can consider your website to be the "storefront" for your business online, and doing the work to make your website reflect your brand and your business can be daunting sometimes.
Email marketing might be one of your favorite ways to communicate with your audience...or maybe it's not.
Regardless if you love or loathe technology, you're already making an effort to improve your efforts, so go you!
I'm so grateful that you're considering having me along for the ride to guide you and cheer you on along the way.
The goal of this proposal is to make sure our values align and that you’ll be satisfied with the work we’ve done together.
Based on our call, you'd like to level up your business game by:
• Having a brand identity that is versatile yet distinct and recognizable,
• A website that reflects your core values and gets your customers excited to take part,
• Developing a content strategy for your website and emails that is customer-centric and clear,
• Crafting a cohesive ecosystem between your brand identity, your website, and every email you send.
I like to think of projects with clients are more like an adventure.
On this adventure, we tap into your expertise as a business owner, creative spirit, and empathetic human being. I'll serve as your "helpfun"* guide through all the tech, best practices, and industry stuff, not only setting things up for you, but teaching you how to use the tech in the method you learn best.
My goal for you:
is to feel confident and excited to send people to your website, and to give you the tools and tutorials for you to be able to adjust your content or your strategy down the road.
aka what to expect when working with me
Ecommerce Arcade was founded to not only level-up the experiences of business owners like you, but also to utilize my own decade-long experience as a creative product-based business owner. That's why I tend to work differently than other agencies or freelancers. Here's what you can expect when working together with me:
I'm a huge believer in creating safe and supportive spaces for learning and collaboration.
You're a creative person, too, and I want to make sure we are honoring your creativity in a way that works beautifully with industry standards.
However, if there are things that I don't recommend based on best practices, I'll be sure to not only tell you the what, but also the why.
I love teaching folks that they are capable of harnessing the very tech that may have frustrated them in the past.
When working together, please know there is no such thing as a stupid question, and there is no shame in asking the same question multiple times.
Everyone learns differently, and you'll receive tutorials that cater to your own style of learning (i.e., video, written, captions on video, etc.).
AKA getting stuff done! Doing the work! Rolling up our sleeves--you name it.
Many clients I work with are capable of getting their website set up and launched, but they are already carrying a lot in their businesses.
You already know how important a website is for your business, and I'm happy to lighten your load and get this project across the finish line with you.
While we'll be working together to build and launch your project, here's what you need to know about the experience:
You'll be invited to your own private Project Hub in Taskade, and you'll receive content requests and preferences forms via Content Snare- and you'll be provided tutorials walking you through getting set up and how to use each tool.
You'll be providing all the content, assets, information, and preferences for your project, and you'll have tutorials guiding you along the way in your Taskade project.
If you have a question or get stuck or need clarity, you'll be able to message me one on one through Taskade. You'll receive a quicker response than email!
I'll be checking in with you periodically to help support you while you complete the assignments in your Taskade project.
Your project completion timeline will be dependent on how quickly and thoroughly you complete the required assignments in your project.
Typically it takes clients anywhere from 2 weeks to a month to complete their assigments, so be sure to schedule time for yourself to work on this. You'll have tutorials and guidance the entire way through your assignments, and if you get stuck or have questions, you'll be able to message me through Taskade for quick answers.
Once your assignments are done, I'll roll up my sleeves and get to work. You'll even be able to set a response cadence that will work with your current bandwidth- this can affect your eventual launch date, but I like to give clients the option to go quicker or slower so they can ensure they've got enough time to not only respond to updates from me, but also so, you know, they can live their lives and run their businesses.
The majority of projects that end up delayed or paused are waiting on content or information from clients. This is why I request content and preferences are submitted first- once I have all the information I need, I can complete your project so much quicker!
If you're worried you might not have a moment to adjust any information before launch, fret not-- there's a plan for that:
We can't call this a creative collaboration without the best part: you! To make this project reflect your business and goals, there will be some homework involved. Don't worry, there will be tutorials and prompts guiding you through this process- no blank screens here:
• Welcome Survey
• Business Details Survey
• Ideal Customer Exercise
• The Heart of Your Business Questionnaire
BRAND IDENTITY PROJECTS:
• Brand Design Questionnaire
• Submit content for brand collateral
WEBSITE PROJECTS:
• Setup or access to your Google Analytics account
• Online Store Preferences
• Image Optimization Tutorial
• Brand Identity Assets
• Typography Preferences
• Product Categories Survey
• Product Spreadsheet
• Product Photography
• Hero/Lifestyle Photography
• About Page Photography
• Home Page Copywriting
• About Page Copywriting
• Shipping Details Survey
• Payment Preferences Survey
• Taxes Information
• Policies Preferences
• App Preferences
EMAIL PROJECTS:
• Email Marketing Questionnaire
• Grant access to current ESP
• Brand Identity Assets
• Template Design Preferences
• Popup Preferences
• Lead Magnet Preferences
• Copywriting or answer Copywriting Prompts
• Review tutorials
• Review + adjust Klaviyo Flow emails
• Warmup of your new Klaviyo account
• Sending campaigns
--Angie Diersman
COLLISIONWARE
Here's a detailed breakdown of what we'll be accomplishing together. If an item has an asterisk*, it means that it can be added or removed to make your project fit your budget.
• Private project management platform access for questions and quick communication
• Private platform to submit your content and preferences that saves as you go
• Logo design, which includes:
- File produced for print and web use, in color and B/W formats (if applicable) and be delivered in a scalable vector format
- Release of all logo rights to you for full use
• Brand identity design, which includes:
- Secondary logo design*
- Brand mark design*
- Brand style guide
- Color palette
- Branding graphics, patterns, and/or illustrations (maximum of three illustrations)*
- Typography curation and selection*
- Font purchase for print use (up to $100)*
• Brand Collateral Design*, which includes:
- Digital toolkit for social media*
- Three pieces of packaging/print collateral* (like a hangtag, thank you card, etc.).
Note: More print pieces can be added to scope and will need an additional or revised quote.
• Google Analytics setup with Enhanced Ecommerce enabled
• Source a variety of Shopify themes based on your goals for the website and for optimization purposes
• Implement selected Shopify theme for the site (the theme you select will either be added to the project invoice or you can opt to pay for it yourself).
• Integration of brand identity throughout Shopify theme- this includes logo, typography, colors, etc.
• Craft an intelligent and effective information and content architecture
• Draft custom navigation/menus with conversion rate optimization in mind
• Home Page setup, including sections, reviews, and Instagram app integration
• Collection Page design and configuration
• Setup of up to five different collection page templates*
• Collection page description writing/guidance (this helps with SEO)
• Product Page design and configuration
• Setup of up to five different product page templates*
• Setup of up to 20 products*
• Tutorial of alt text for product images (accessibility and SEO)
• Integration of product reviews app
• Integration of Instagram feed app
• Integration of events/scheduling app*
• Social media integration*
• Setup of up to 5 information pages (About, Contact, FAQ, etc.)
• Newsletter platform integration
• Store checkout customization
• Option to opt into terms management via Termageddon, guidance on boilerplate Privacy Policy, Terms of Service, returns/shipping pages, GDPR, and CCPA
• Shipping rate setup guidance
• Regular status updates based on your selected cadence
• 1 hour Zoom screenshare (recorded) walking you through your Shopify admin account
• 1 hour Zoom screenshare (recorded) walking you though your Shopify theme customizer
• Video tutorials covering:
- Google Analytics
- Image optimization
- Photography
- Product categories
- Product setup
- Guidance on Hero photography, About Page photography
- Guidance on Home Page copywriting, About page copywriting
- Payment preferences and tax resources
- Shipping setup and strategy
• Launch and domain support
• 30 days of post-launch support OR 3 30-minute support calls over the course of three months
• Option to enroll in continuing support retainer package
• Other goodies to support you throughout this adventure!
• Klaviyo account setup and configuration
• Shopify integration with Klaviyo
• Template design
• Copywriting support
• Setup of basic automations, including: Welcome Series, Abandoned Cart Series, and Browse Abandonment
• Migration of current subscribers and data from current platform, including engagement data
• Setup of basic segments
• Setup of customized segments, including warmup period campaign segments*
• Segments tutorial
• Sending Strategy Guide for 1 month of email campaigns*
• Product data feed setup
• Popup design and integration
• Preference page customization and Signup page customization
• Zoom screenshare calls walking you through your Klaviyo account, customized template, etc.
• Video tutorials covering your Klaviyo template and automated Flows (or in the method you learn best)
• Deliverability Watchdog period of 1 month to ensure you maintain your sender reputation*
• 30 days post-launch support
• Option to enroll in continuing support retainer package
This is what I'll be making and delivering to you at the end of this project
In exchange for payment of the price outlined below, I will create and deliver the following items (this will be adjusted based on your Scope of Work selections):
Vectorized logo design files for web and print use, which includes:
- Primary logo files
- Secondary, alternate logo files*
- Each design will be delivered as:
- JPG, PNG, SVG, PDF file formats
- Full color, greyscale files
- Files in both RGB and CMYK color
• Brand Identity Style Guide PDF
• Typography Guide*
• Color Palette Translation Guide
- Includes Pantone, CMYK, RGB, and Hex Codes
• Brand graphics, patterns, and/or illustration files*
- Files will be delivered based on intended application in the optimal color space and file format
• Desktop font purchase (up to $100)*
• Digital branding toolkit for marketing, social media use*
• Packaging/print collateral files (up to three items)*
Shopify account setup and optimization
• 1 customized and optimized Shopify theme for Co-Create Studio
Tutorials and Guides
•See Scope of Work for specific tutorial line items
Customized, branded Klaviyo template
- 1 Main Template, 1 Simple Template
- See Scope of Work for specific line items
Customized, branded popup design
Construction and optimization of Klaviyo Automations
- See Scope of Work for specific line items
Segments tailored to your brand and needs
Tutorials and Guides
- See Scope of Work for specific line items
The theme setup for the site will be using a pre-coded Shopify theme and customizing it as much as possible to match your brand identity.
A thorough mobile review is included, and the theme will be set up and customized for an optimal experience, no matter the device screen size.
Keep in mind that Holly is not a developer and is knowledgeable of only a little bit of HTML and JavaScript. There may be some features or requests where a developer would need to be hired to implement; this is usually on a case-by-case basis. If the case of hiring a developer is desired, it will be discussed with you first, and the tasks involved to set up this workflow may occur post-launch. This work will be billed hourly and would be outside the scope of work and project invoicing totals.
Primary logo design, color palette, and branding style guide, and everything with no asterisks in the above Scope of Work and Deliverables
$2000
Target customer discovery, brand story, Logo design and brand identity design, and everything in the above Scope of Work and Deliverables
$5000
Add 3 more pieces of branded collateral (simple packaging, postcards, etc.) to your Scope of Work.
$1500
3-5 Custom illustrated icons to use on your website or marketing materials.
$500
Website analysis, Shopify theme curation, theme setup, design, customization, optimization, development, tutorials, and everything in the above Scope of Work unless specified.
$5000
Add copywriting to your scope of work and I will take care of writing the copy for your Home Page, About Page, up to five Collection pages, and up to five Product descriptions.
$500
Comprehensive email template design, four automation builds and implementation, customized segments, popup design, signup form design, account warmup assistance, campaign support and coaching for 30 days, and everything in the Klaviyo section of the Scope of Work
$5000
Template design, automation builds and implementation, and everything in the Klaviyo section of the Scope of Work.
$3000
I'll design your template, teach you how to use it, and set up your framework for three Flows. You can add your copy and launch the Flows from there.
$1500
Add copywriting to your Klaviyo scope of work and I'll take care of writing your Welcome Series (5-7 emails), Browse Abandonment (1 email), Abandoned Cart (2 emails), and Customer Thank You automated emails (3 emails).
$1000
Campaign guidance, strategy, analysis, and hands-on management of your email campaigns for three months. Package includes weekly email campaigns and review of analytics.
$1500
⚡️ Take your time to review the proposed scope of work, timeline, and project package options
⚡️ If everything looks good, select the options and add-ons you'd like to move forward with, and I'll send you a revised proposal for you to review and sign
⚡️ Once you sign the proposal, you'll be sent a project agreement and invoice. Upon completion of your agreement and invoice, you'll receive an email containing info on getting access to the tools we'll use throughout this project.
Questions? Let me know!
