• Google Analytics setup with Enhanced Ecommerce enabled
• Source a variety of Shopify themes based on your goals for the website and for optimization purposes
• Implement selected Shopify theme for the site (the theme you select will either be added to the project invoice or you can opt to pay for it yourself).
• Integration of brand identity throughout Shopify theme- this includes logo, typography, colors, etc.
• Craft an intelligent and effective information and content architecture
• Draft custom navigation/menus with conversion rate optimization in mind
• Home Page setup, including sections, reviews, and Instagram app integration
• Collection Page design and configuration
• Setup of up to five different collection page templates*
• Collection page description writing/guidance (this helps with SEO)
• Product Page design and configuration
• Setup of up to five different product page templates*
• Setup of up to 20 products*
• Tutorial of alt text for product images (accessibility and SEO)
• Integration of product reviews app
• Integration of Instagram feed app
• Integration of events/scheduling app*
• Social media integration*
• Setup of up to 5 information pages (About, Contact, FAQ, etc.)
• Newsletter platform integration
• Store checkout customization
• Option to opt into terms management via Termageddon, guidance on boilerplate Privacy Policy, Terms of Service, returns/shipping pages, GDPR, and CCPA
• Shipping rate setup guidance
• Regular status updates based on your selected cadence
• 1 hour Zoom screenshare (recorded) walking you through your Shopify admin account
• 1 hour Zoom screenshare (recorded) walking you though your Shopify theme customizer
• Video tutorials covering:
- Google Analytics
- Image optimization
- Photography
- Product categories
- Product setup
- Guidance on Hero photography, About Page photography
- Guidance on Home Page copywriting, About page copywriting
- Payment preferences and tax resources
- Shipping setup and strategy
• Launch and domain support
• 30 days of post-launch support OR 3 30-minute support calls over the course of three months
• Option to enroll in continuing support retainer package
• Other goodies to support you throughout this adventure!