🔭 Phase 1: Discovery

• We'll kick things off with a Zoom call where we'll chat about your business goals, values, and mission • You'll get access to your own private moodboard to add any and all things that inspire you for your brand• You'll have some homework to complete about your ideal target customer• Based on your selected Scope of Work, we'll finalize the specific collateral you need for your business (i.e., business card, postcard, and sticker design)

🚛 Phase 4: Delivery

• I'll cross-reference your Scope of Work to make sure no stragglers are left behind• Your branding files will be all packaged up nice and neat for you to immediately use (if only files could have a bow tied around them!) • You'll receive your files in your private project portal to download and use immediately upon delivery • We'll wrap up your project with a handoff call so you can ask any questions

🔭 Phase 1: Discovery

• We'll kick things off with a Zoom call where we'll chat about your business goals, website challenges and wishlist • If you have an existing website, we'll take a peek at your traffic and analytics so we can make data-driven decisions • You'll submit preferences and content via tasks that are segmented into manageable chunks • We'll go theme shopping! You'll get to peruse a handful of themes I select and choose the one that fits your goals and your budget (theme prices range from free to $500 - all are one-time fees)• Depending on how much design flexibility you'd like to have, you can opt for the Design Packs app add-on, which offers a monthly ($24.99/mo), annual (199/yr), or a flat one-time fee ($700).

🔍 Phase 4: Prep for Launch

• We'll kick off this phase with (you guessed it) a handoff call, where I'll transfer ownership of your shiny new Shopify website over to you • We'll make any last-minute adjustments • Then it'll be time to thoroughly test your website! You'll get some time to test out your site and a handy checklist to guide you along and help us find any areas where additional tutorials or guides are needed to set you up for success

🛼 Phase 6: Post-Launch Support

• You'll get 30 days of post-launch support OR 3 30-minute support calls over the course of three months • Once your support phase concludes we'll either wrap up your project or (if available) you can opt into a continuing support retainer package

Lisa, Here's How We'll Roll

👋🏻 Hey Lisa!

thanks for your consideration to work with me!

When faced with taking action on your branding or website, it can feel insurmountable. It can feel easier to just keep telling yourself that you'll get to it...someday.

But even if someday arrived...you might not even know where to start. And you may wish that you would have started earlier. Like now.

I'm so excited you're considering partnering with me to help you craft and launch the online home for your business. We're gonna work on it together, one step at a time.

The goal of this proposal is to make sure our values align and that you’ll be satisfied with the work we’ve done together.

Lisa's Challenges

Based on our call, you'd like to level up your business game by:

• Creating a brand identity that is memorable, strong, and flexible

• Launching a website that can contain all of your offerings in one cohesive place

• Strategically select website apps that work with you (not against you...or your budget)

• Craft "containers" for your offerings that give you wiggle room and freedom (and on your terms!)

• Future-proof your website to allow for new offerings to be created and launched for success

Ready to level up in your business?

I like to think of projects with clients are more like an adventure.

On this adventure, we tap into your expertise as a business owner, creative spirit, and empathetic human being. I'll serve as your "helpfun"* guide through all the tech, best practices, and industry stuff, not only setting things up for you, but teaching you how to use the tech in the method you learn best.

My goal for you:
is to feel confident and excited to send people to your website, and to give you the tools and tutorials for you to be able to adjust your content or your strategy down the road.

*Fun Fact:

a client sent me a review after working together, describing me as "helpfun." It was initially a typo, but the client opted to keep it in because they felt it described their experience when working with me. My hope is for you to have a similar experience during your project!

Adventure Awaits!

aka what to expect when working with me

Ecommerce Arcade was founded to not only level-up the experiences of business owners like you, but also to utilize my own decade-long experience as a creative product-based business owner. That's why I tend to work differently than other agencies or freelancers. Here's what you can expect when working together with me:

Collaboration

I'm a huge believer in creating safe and supportive spaces for learning and collaboration.

You're a creative person, too, and I want to make sure we are honoring your creativity in a way that works beautifully with industry standards.

However, if there are things that I don't recommend based on best practices, I'll be sure to not only tell you the what, but also the why.

Support

I love teaching folks that they are capable of harnessing the very tech that may have frustrated them in the past.

When working together, please know there is no such thing as a stupid question, and there is no shame in asking the same question multiple times.

Everyone learns differently, and you'll receive tutorials that cater to your own style of learning (i.e., video, written, captions on video, etc.).

Accountability

AKA getting stuff done! Doing the work! Rolling up our sleeves--you name it.

Many clients I work with are capable of doing the work that needs to be done, and then launching the thing, but they are already carrying a lot in their businesses.

You already know how important this project would be for your business, and I'm happy to lighten your load and get this project across the finish line with you.

Lisa, Here's How We'll Roll

While we'll be working together to build and launch your project, here's what you need to know about the experience:

Tools

You'll be invited to your own private Project Hub in your own private project portal, and you'll work on submitting content and preferences via forms in Formaloo- and you'll be provided tutorials walking you through getting set up and how to use each tool.

Content

You'll be providing all the content, assets, information, and preferences for your project, and you'll have tutorials guiding you along the way in your project portal.

If you have a question or get stuck or need clarity, you'll be able to message me one on one through the portal. You'll receive a quicker response than email!

I'll be reviewing your assignments as your submit them and checking in with you periodically to help support you while you complete the assignments.

Once you've completed all your assignments, we'll hop on a call and switch gears to design and development, aka the fun part!

Timeline

Your project completion timeline will be dependent on how quickly and thoroughly you complete the required assignments in your project, in addition to the payment plan option you've selected.

Typically it takes clients anywhere from 2 weeks to a month to complete their assignments, so be sure to schedule time for yourself to work on this. You'll have tutorials and guidance the entire way through your assignments, and if you get stuck or have questions, you'll be able to message me through your project portal for quick answers.

Once your assignments are done, I'll roll up my sleeves and get to work. You'll even be able to set a response cadence that will work with your current bandwidth- this can affect your eventual launch date, but I like to give clients the option to go quicker or slower so they can ensure they've got enough time to not only respond to updates from me, but also so, you know, they can live their lives and run their businesses.

The majority of projects that end up delayed or paused are waiting on content or information from clients. This is why I request content and preferences are submitted first- once I have all the information I need, I can complete your project so much quicker!

If you're worried you might not have a moment to adjust any information before launch, fret not-- there's a plan for that:

Project Phases - Brand Identity 🎨

• We'll kick things off with a Zoom call where we'll chat about your business goals, values, and mission

• You'll get access to your own private moodboard to add any and all things that inspire you for your brand

• You'll have some homework to complete about your ideal target customer

• Based on your selected Scope of Work, we'll finalize the specific collateral you need for your business (i.e., business card, postcard, and sticker design)

• I'll begin sketching design options based on your moodboard, ideal customer, and your goals

• From there, I'll design an initial logo concept in black and white

• You'll get three rounds of revision and will have time to review and think before submitting feedback

• Once the logo is finalized, we'll establish your color palette together, in addition to your typography

• Then I'll craft additional logos, graphics, patterns, etc., as per your approved Scope of Work

• We'll put the pieces together here and design collateral for your business as per your Scope of Work

• You'll get three rounds of revision and will have time to review and think before submitting feedback

• Once all items have been finalized, you'll receive all the files for your deliverables (detailed below in the Project Deliverables section)

• I'll cross-reference your Scope of Work to make sure no stragglers are left behind

• Your branding files will be all packaged up nice and neat for you to immediately use (if only files could have a bow tied around them!)

• You'll receive your files in your private project portal to download and use immediately upon delivery

• We'll wrap up your project with a handoff call so you can ask any questions

Project Phases - Shopify Website 🖥️

• We'll kick things off with a Zoom call where we'll chat about your business goals, website challenges and wishlist

• If you have an existing website, we'll take a peek at your traffic and analytics so we can make data-driven decisions

• You'll submit preferences and content via tasks that are segmented into manageable chunks

• We'll go theme shopping! You'll get to peruse a handful of themes I select and choose the one that fits your goals and your budget (theme prices range from free to $500 - all are one-time fees)

• Depending on how much design flexibility you'd like to have, you can opt for the Design Packs app add-on, which offers a monthly ($24.99/mo), annual (199/yr), or a flat one-time fee ($700).

• We'll kick off this phase with a planning call, where we'll also walk through your Shopify admin

• We'll draft your website framework based on your Scope of Work

• I'll design and configure your website tailored to your brand identity and current best practices

• We'll cover how to create product and category listings, and you'll get cracking on adding your product assortment

• We'll kick off this phase with a Zoom screenshare call, aka a Shopify theme customizer tour. I'll hand over the controls and let you drive so you'll feel confident and familiar with your website and how to make changes

• We'll get into the nitty gritty with setting up your shipping, payment, and taxes settings based on your preferences

• We'll integrate apps based on best practices and your Scope of Work

• We'll set up and configure additional sales channels (POS, Facebook, Instagram, etc.) based on your Scope of Work

• We'll kick off this phase with (you guessed it) a handoff call, where I'll transfer ownership of your shiny new Shopify website over to you

• We'll make any last-minute adjustments

• Then it'll be time to thoroughly test your website! You'll get some time to test out your site and a handy checklist to guide you along and help us find any areas where additional tutorials or guides are needed to set you up for success

• Woohoo, the day is finally here! We'll schedule a launch day call, where you'll get support to point your domain and launch your beautiful new website!

• We'll celebrate and switch gears to your support phase

• You'll get 30 days of post-launch support OR 3 30-minute support calls over the course of three months

• Once your support phase concludes we'll either wrap up your project or (if available) you can opt into a continuing support retainer package

"What do you want me to do?" you might ask

We can't call this a creative collaboration without the best part: you! To make this project reflect your business and goals, there will be some homework involved.

All homework items have been set up to be in bite-size or manageable chunks, and you'll get a task and date assigned to you for each item.

The following list is not intended to overwhelm you, but to (hopefully) give you an idea of what kind of effort will be needed on your end.

Don't worry, there will be tutorials and prompts guiding you through this process- no blank screens here!

• Welcome Survey

• Business Details Survey

• Ideal Customer Exercise

• The Heart of Your Business Questionnaire

• Brand Design Questionnaire

• Submit content for brand collateral

• Setup or access to your Google Analytics account

• Online Store Preferences

• Image Optimization Tutorial

• Product Categories Survey

• Product Spreadsheet

• Product Photography

• Hero/Lifestyle Photography

• About Page Photography

• Home Page Content + Copywriting

• About Page Content + Copywriting

• Shipping Details Survey

• Gift Card Preferences

• Payment Preferences Survey

• Taxes Information

• Policies Preferences

• App Preferences

• FAQ Page Content

• Custom Crane Offering Content

• 3 Blog Posts

Scope of Work

Here's a detailed breakdown of what we'll be accomplishing together and what's included in your project.

Note: Your Scope of Work will be finalized based on your package selection and any add-ons chosen in the Packages + Pricing section below):

• Private project management platform access for questions and quick communication

BRAND IDENTITY DESIGN

• Logo design, which includes:
- File produced for print and web use, in color and B/W formats (if applicable) and be delivered in a scalable vector format
- Release of all logo rights to you for full use

• Brand identity design, which includes:
- Secondary logo design
- Brand mark design
- Brand style guide
- Color palette
- Branding graphics, patterns, and/or illustrations (maximum of three illustrations)
- Typography curation and selection
- Font purchase for print use (up to $100)

• Brand Collateral Design, which includes:
- Digital toolkit for social media
- Three pieces of packaging/print collateral (this can be adjusted, but currently recommending):
• Business card design
• Thank You card design
• Custom illustration for magnet collab!

Note: More print pieces can be added to scope but will need an additional or revised quote.

SHOPIFY WEBSITE

• Google Analytics setup with Enhanced Ecommerce enabled

• Source a variety of Shopify themes based on your goals for the website and for optimization purposes

• Implement selected Shopify theme for the site (the theme you select will either be added to the project invoice or you can opt to pay for it yourself).

• Integration of brand identity throughout Shopify theme- this includes logo, typography, colors, etc.

• Craft an intelligent and effective information and content architecture

• Draft custom navigation/menus with conversion rate optimization in mind

• Home Page design, setup and configuration, including sections, reviews, and Instagram app integration

• Collection Page design and configuration, including setup of up to five different collection page templates

• Collection page description writing/guidance (this helps with SEO)

• Product Page design and configuration, including setup of up to five different product page templates

• Setup of up to 20 products

• Tutorial of alt text for product images (accessibility and SEO)

• Integration of product reviews app

• Integration of Instagram feed app

• Integration and configuration of Shopify Search & Discovery app

• Research and consulting time for a Subscription app (for the magnet subscription program)

• Research and consulting time for a personalization/customization app

• Research and consulting time for a workshop/classes schedule app

• Social media integration

• Setup and configuration of the following additional sales channels: Google/YouTube, Agentic, Shopify POS

• Design and configuration of the following information pages:
- About
- Contact
- FAQ
- Custom Cranes
- Magnet Subscription
- Template for landing page for new initiatives or offerings

• Design and configuration of blog home page and blog post page

• Newsletter platform integration

• Store checkout customization

• Option to opt into terms management via Termageddon, guidance on boilerplate Privacy Policy, Terms of Service, returns/shipping pages, GDPR, and EU withdrawal

• Shipping rate setup guidance

• Regular status updates based on your selected cadence

• The ability to book a strategy call at any time throughout the length of your project

• 1 hour Zoom screenshare (recorded) walking you through your Shopify admin account

• 1 hour Zoom screenshare (recorded) walking you though your Shopify theme customizer

• Video tutorials covering:

- Google Analytics
- Image optimization
- Photography
- Product categories
- Product setup
- Guidance on Hero photography, About Page photography
- Guidance on Home Page copywriting, About page copywriting
- How to create a new page in your website theme
- Payment preferences and tax resources
- Shipping setup and strategy

• Launch and domain support

• 30 days of post-launch support OR 3 30-minute support calls over the course of three months

• Option to enroll in continuing support retainer package

• Other goodies to support you throughout this adventure!

Deliverables

BRAND IDENTITY DESIGN

This is what I'll be making and delivering to you at the end of this project

In exchange for payment of the total price of selected items outlined below, I will create and deliver the following items:

• Vectorized logo design files for web and print use, which includes:
- Primary logo files
- Secondary, alternate logo files
- Each design will be delivered as:
- JPG, PNG, SVG, PDF file formats
- Full color, greyscale files
- Files in both RGB and CMYK color

• Brand Identity Style Guide PDF

• Typography Guide

• Color Palette Translation Guide
- Includes Pantone, CMYK, RGB, and Hex Codes

• Brand graphics, patterns, and/or illustration files
- Files will be delivered based on intended application in the optimal color space and file format

• Desktop font purchase (up to $100)

• Digital branding toolkit for marketing, social media use

• Packaging/print collateral files
- Business card design
- Thank You card design (to include with orders)
- Custom illustration for magnet collab

SHOPIFY WEBSITE

Shopify account setup and optimization
• 1 customized and optimized Shopify theme for Lisa Craftamoto, which includes the design and configuration of all pages and apps as outlined in the Scope of Work

Tutorials and Guides
• See Scope of Work for specific tutorial line items

• 30 days of post-launch support OR 3 30-minute support calls over the course of three months

• Option to enroll in continuing support retainer package

• Other goodies to support you throughout this adventure!

Development Caveat

The theme design and configuration for your website will be using a pre-coded Shopify theme, configuring it based on current conversion rate optimization best practices, utilizing sections within the theme as part of the design process, and customizing the theme as much as possible to match your brand identity.

A thorough mobile review is included, and the theme will be set up and customized for an optimal experience, no matter the device screen size.

Keep in mind that Holly is not a developer and is knowledgeable of only a little bit of HTML and JavaScript. There may be some features or requests where a developer would need to be hired to implement; this is usually on a case-by-case basis. If the case of hiring a developer is desired, it will be discussed with you first, and the tasks involved to set up this workflow may occur post-launch. This work will be billed hourly and would be outside the scope of work and project invoicing totals.

Packages + Pricing

Below you'll find your tailored-for-you menu of packages and add-ons you can select from.

If it's optional, it's labeled as such.

Please note that pricing and availability may vary if an add-on is, uh, added on in the midst of the project.

Big, Beautiful Branding Bundle

Target customer discovery, brand story, Logo design, overall brand identity design, and everything in the above Scope of Work and Deliverables.

$5000

Shopify Website + Migration

Website content architecture strategy, navigation strategy, Shopify theme curation, theme setup, design, customization, optimization, development, tutorials, and everything in the above Scope of Work unless specified.

$7000

RECOMMENDED ADD-ON

Website Copywriting

Add copywriting to your scope of work and I will take care of writing the copy for your Home Page, About Page, up to five Collection pages, and up to five Product descriptions.

Copywriting will be written by a human, not by AI.

$500

OPTIONAL ADD-ON

Accountability Buddy Coworking Day

If you have trouble completing tasks or would prefer to have a helping hand for an entire day, add an Accountability Coworking experience to your scope! We would schedule this day in advance, map out a punch list, and when the day arrives, we'll be virtual coworkers, where I'll help you knock out the things on your list that need to get done for you to launch your project.

$500

Ready to rock & roll?

⚡️ Take your time to review the proposed scope of work, timeline, and project package options

⚡️ If everything looks good, select the options and add-ons below, then sign this proposal below by typing your name and clicking "Submit.".

⚡️ Once you sign this proposal, you'll be sent a project agreement and invoice. Upon completion of your agreement and invoice, you'll receive an email containing info on getting access to the tools we'll use throughout this project.

Questions? Let me know!

💌: hello@ecommercearcade.com

Authorization to Proceed

If all of this looks good to you, let's formalize this agreement

Your commitment to this project will be directly reflected in the results. By hiring Holly you've enlisted my expertise at how best to accomplish the goals that you and I have defined. In order to accomplish those goals I require your participation and cooperation -- even if you don't fully understand some of the elements of that participation (which I'll work hard to make clear).

If you'd like to make changes or something isn't right, please let me know

I value your time and budget and I'm a fan of getting everything on paper (with i's dotted and t's crossed!). If I've missed anything or something isn't right, please email me at hello@ecommercearcade.com.

Search

Project Proposal

👋🏻 Hey Lisa!

Lisa's Challenges

Ready to level up in your business?

*Fun Fact:

Adventure Awaits!

Collaboration

Support

Accountability

Lisa, Here's How We'll Roll

Tools

Content

Timeline

Project Phases - Brand Identity 🎨

Project Phases - Shopify Website 🖥️

"What do you want me to do?" you might ask

Scope of Work

Deliverables

Development Caveat

Packages + Pricing

Big, Beautiful Branding Bundle

Shopify Website + Migration

RECOMMENDED ADD-ON

Website Copywriting

OPTIONAL ADD-ON

Accountability Buddy Coworking Day

Ready to rock & roll?

Authorization to Proceed

Let's go on a project adventure!

Ready Player Two

Links

Ready Player Two

Search

Project Proposal

👋🏻 Hey Lisa!

Lisa's Challenges

Ready to level up in your business?

*Fun Fact:

Adventure Awaits!

Collaboration

Support

Accountability

Lisa, Here's How We'll Roll

Tools

Content

Timeline

Project Phases - Brand Identity 🎨

🔭 Phase 1: Discovery

✏️ Phase 2: Design

🏷 Phase 3: Collateral

🚛 Phase 4: Delivery

Project Phases - Shopify Website 🖥️

🔭 Phase 1: Discovery

✏️ Phase 2: Website Setup + Design

🛠 Phase 3: Website Development

🔍 Phase 4: Prep for Launch

🚀 Phase 5: L A U N C H !

🛼 Phase 6: Post-Launch Support

"What do you want me to do?" you might ask

Scope of Work

Deliverables

Development Caveat

Packages + Pricing

Big, Beautiful Branding Bundle

Shopify Website + Migration

RECOMMENDED ADD-ON

Website Copywriting

OPTIONAL ADD-ON

Accountability Buddy Coworking Day

Ready to rock & roll?

Authorization to Proceed

Let's go on a project adventure!

Ready Player Two

Links

Ready Player Two