Coming off the heels of the exciting and colorful brand identity project, it was time for Tiffany and I to roll up our sleeves and get cracking on the website.
My job? Take that gorgeous brand identity and infuse that personality into the website (while, of course, making sure it was easy to navigate and use).
Tiffany's job? Get working on adding her product listings- a tall order, considering that selling crafting materials can mean a BUNCH of little SKUs to set up. While the number of SKUs she would be starting with wouldn't be as much as she needed to fill the shelves of a brick and mortar, it was still a lot, and it took Tiffany quite a bit of time to get them all set up and fine-tuned.
One of the first things we did was chat about the goals of the website- after all, we'd just accomplished the adventure of her brand identity, and it was a perfect moment to revisit Tiffany's goals to make sure they would align with her new website.
Once we had chatted about her goals for the website, I sourced a few themes and walked through the pros and cons of each. Tiffany chose a theme that is known for loading quickly, has an intuitive search function, a robust mega menu, and the ever-important mobile experience.