Margaret had managed to cultivate an incredibly loyal fanbase through her Facebook group, but she wanted to make sure she wouldn't have to rely on the platform to be able to connect with her customers. Adding Klaviyo to the scope of Margaret's Shopify website project was a no-brainer- it was the perfect one-two punch to allow Margaret to shine and connect with her audience.
Margaret had never sent an email campaign to her audience, and she didn't think she's ever signed up for an email marketing platform for her business. I was so excited to help her craft an email strategy, as email tends to have an incredible ROI.
Project timing
Typically with projects that include both Klaviyo and a Shopify website, the website design is done first, and Klaviyo is done juuuust before the website launches. Then both are launched simultaneously. I set Margaret up with the copywriting prompts I created in my Notion Homework Hub, and while she said the copy prompts took the longest out of all the tasks on her end, she was really glad I had prompts to guide her along the way. Nothing is worse for inspiration than a dang blank page.
A subscriber surprise
Toward the end of our Shopify website project together, I discovered that Margaret had a Mailchimp account AND she had a decent amount of subscribers already! This was the best surprise ever.
