Margaret Edwards managed to build a brand, a loyal customer base, and a scent library of dizzying proportions. But she was using BigCartel for her website and fed up with its limited functionality.
Margaret saw me teaching during the Camp DHL (an event the folks who run Craftcation offered during the pandemic) event during the summer of 2021, booked a chat with me, and we immediately hit it off.
Margaret runs her business on a release schedule- she makes batches of products in a variety of scents, lists them for sale on her site, and she literally SELLS OUT of everything. Rinse and repeat, about every month.
This method works for Margaret, as she gets to determine which products will be produced for the next release, in addition to which of her proprietary scents she'll be using. It also helps her with what might be considered a foundational principle of her business: self care.
If you're not an entrepreneur, you might not understand that running a business can COMPLETELY take over your life- your brain, your body, your time, your energy- all of it... if you let it.
Savvy business owners at risk for burnout may have to continually work to keep the Business Beast at bay when it comes to their life. Margaret is one of these masters with her release schedule.
But her current website platform was not serving her well- when she was in between releases (as in, resting, planning, making, marketing the next release), her site didn't tell new site visitors very much about her products or her product release method.
BEFORE: The Posh Olive's Home Page during a release
Not to mention when she was in between releases, every single product was hidden or sold out, leaving a blank Home Page, which made it tough for new site visitors to engage with the brand.
So we had to strategize a way to be able to convey information about The Posh Olive in between releases- and without hiding the website behind a wall that would compel new folks to simply bounce.