Kelly Affleck never had the issue of a shortage of ideas.
She's managed to harness her brilliant brain into a career into graphic design, where it's allowed her to experiment and play, even with things like outdoor signage design or product design for Ugly Baby or Monster, two stores in Seattle owned by our mutual friend Rosalie Gale, to sharing her incredible treasure trove of crafting prowess, either as a teacher for creative kids or as reigning Iron Craft Ventura champion (an epic event at Craftcation that I created and host).
But what Kelly did have was a shortage on time.
And a shortage on time can affect many things- it can cause a savvy graphic designer to see all the steps involved in creating a new website and all that they would need to figure out, and go, "NOPE!"
That's when Kelly pinged me to see if I could take one of the many spinning plates, uh, off her plate (sigh. I'll let myself out).
Squarespace's strength is giving folks the ability to create gorgeous, responsive (that means it shrinks and still looks good on smaller screen sizes) websites without having to know how to code, or go down a month's worth of rabbit holes just to figure out how to configure the darn thing.